[Press Release]: Rwanda among the first of 27 countries to officially launch the SanlamAllianz brand

By The Inspirer.

Kigali, Rwanda, 29 August 2024: Sanlam and Allianz, two of the world’s leading insurance giants, have officially launched the SanlamAllianz brand in Rwanda at an event held in Kigali today.

This marks a significant milestone as Rwanda becomes one of the first of 27 countries to showcase the new brand formed through the 2023 joint venture, creating Africa’s largest non-banking financial services company.

SanlamAllianz Life Insurance Plc (“SanlamAllianz Life Insurance Rwanda”) and SanlamAllianz General Insurance Plc (“SanlamAllianz General Insurance Rwanda”) are at the forefront of this brand launch. Mr. Jean Chrysostome Hodari, CEO of SanlamAllianz Life Insurance Rwanda, and Mr. Richard Akotègnon Hodehou, CEO of SanlamAllianz General Insurance Rwanda, lead these businesses.

This launch follows recent regulatory approvals, allowing SanlamAllianz businesses to officially trade under the new branding.

SanlamAllianz aims to leverage its global and pan-African expertise to unlock growth in Africa’s high-potential economies. Aligned with its mission to empower generations to be financially confident, secure, and prosperous, the company will support financial inclusion through innovative and diverse financial services that create shared value for all stakeholders.

SanlamAllianz CEO, Mr. Heinie Werth, commented: “The launch of the SanlamAllianz brand in Rwanda is a key milestone for us and the broader financial services market. It reinforces our commitment to doing business in Rwanda and reflects our strategy to create leading businesses in emerging markets by enabling access to financial services.”

Mr. Werth added, “This joint venture will also harness the combined economies of scale of our shareholders, Sanlam and Allianz, along with greater distribution opportunities, shared knowledge, and existing partnerships in telecommunications and bancassurance to benefit our customers.”

Dr. Gisanabagabo Sebuhuzu, Chairperson of the Board of Directors of SanlamAllianz Life Insurance Rwanda, remarked: “Our customers have consistently trusted us for their life insurance needs. Launching the SanlamAllianz brand in Rwanda further strengthens our confidence and challenges us to continue serving with excellence.”

Mr. Vianney Rurangirwa Shumbusho, Chairperson of the Board of Directors of SanlamAllianz General Insurance Rwanda, added: “As the market leader in general insurance, the launch of the SanlamAllianz brand solidifies our position and commitment to serving our customers with unwavering confidence.”

About SanlamAllianz

In September 2023, Sanlam, Africa’s largest non-banking financial services company, and Allianz, one of the world’s leading insurers and asset managers with over a century of history in Africa, joined forces to create the continent’s largest pan-African non-banking financial services entity. Operating as SanlamAllianz, we rank among the Top-3 insurance companies in most of our chosen markets, driven by a shared-value approach that benefits our staff, clients, markets, communities, economies, business partners, and shareholders. Our ambition is to maintain this leadership position and continue providing world-class products and services across all our operating markets.

About SanlamAllianz Life Insurance Rwanda Plc

SanlamAllianz Life Insurance Rwanda Plc is the leading life insurer in Rwanda, offering a wide range of life insurance solutions with maximum choice, innovation, and flexibility for the past 25 years. The company is part of SanlamAllianz, the largest non-banking financial services provider in Africa, formed in September 2023 through the merger of Sanlam and Allianz.

About SanlamAllianz General Insurance Rwanda Plc

SanlamAllianz General Insurance Rwanda Plc is the leading private insurance company in Rwanda, providing a range of reliable individual and corporate general insurance products. With over 40 years of experience in the Rwandan insurance industry, the company is part of SanlamAllianz, the largest pan-African non-banking financial services entity, formed in September 2023 through the partnership between Sanlam and Allianz.

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