By Elias Hakizimana.
A Rwamagana District-based firm, Genuine Agricultural Inputs and Outputs (GAIO) Limited, is producing a well-packed non-alcoholic sorghum drink. The drink is being exhibited and sold at Gikondo Exhibition Ground during the on-going 2019 Rwanda International Trade Fair (exhibition).
Antoine Nsabimana, Sales and Marketing Manager of Genuine Agricultural Inputs and Outputs (GAIO) Limited that process this beverage explains that it is an original and natural drink from sorghum.
“We have two machines that help us process the drink. We use lemon and add citric acid as a stabilizer to guarantee the expiration, we have other equipment used to have a good product. The end product can be refrigerated and one can enjoy it everywhere he/she is, either at work, at home, in the hotels, in the flight, in the car and for any other journey because it is well-packed without alcohol,” Nsabimana said.
It takes only two days to have the drink. Nsabimana said that the idea came from the fact that they thought back about traditional drinks and decide to add value to sorghum by processing a non-alcoholic beverage.
Nsabimana is participating to the 2019 Rwanda International Trade Fair/EXPO- at Gikondo Exhibition Ground.
“People are coming to buy it especially foreigners, indians, Spanish, we currently have markets in Kigali city and the expo has become an opportunity to get new clients, some people have suggested to use this drink in wedding ceremonies,” he said.
He said that they are in the process of ‘Zamukanubuziranenge’program to have the Rwanda Standards Board’s Standardization Mark (S-Mark).
The firm also produces crest pepper oil from pilipili (Chili fruits). “we are still buy the produce from farmers but we plan as youth to buy a big farm to cultivate pepper,” he said.
The 500 ml bottle of sorghum non-alcoholic drink is sold at Rwf500 while a 100ml bottle of pepper oil is Rwf 1,000.
“Our pepper has got two markets in India and we will work hard to find S-Mark to be able to export it,” Nsabimana added.
The brand name of the sorghum non-alcoholic drink is ‘Imbuto y’umwami’ a Kinyarwanda name that means the seed of the king.
The product was supported by Gahengeri sector of Rwamagana district where it is processed from.
Speaking to The Inspirer, the owner and Managing Director of GAIO Limited Patrick Nyirinkindi said that their success was accelerated and supported by the country’s effort to promote youth in Agribusiness and youth projects in general through various platforms like National Youth Council and Rwanda Youth in Agribusiness Forum (RYAF).
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