By Daniel Hakizimana
SKOL Brewery Ltd (SBL) has announced that the recent regional partnership it signed with Arsenal is beneficial for both the brewery and the English Premier League football club.
The partnership will start with activities in Rwanda and the brewery’s recently launched brand, SKOL Select as the partner beer with Arsenal.
Speaking to the press yesterday during a conference, Ivan Wulffaert – General Manager, SKOL Brewery Limited Rwanda said that they plan to use both advertisement and a range of promotional activities initially in Rwanda, to grow support for both the SBL and Arsenal brands.
“We are very proud to announce this regional beer sponsorship and to partner with Arsenal. It will serve as a key support platform for SKOL Brewery Ltd activities in Rwanda and the region. We partner with Arsenal following on the RDB investment with the focus to bring great experiences to Rwandan football supporters,” he said.
“With this partnership, we will support the many Arsenal fans to enjoy their team and their football. We will offer them the possible opportunity to go see their favorite team in London. We will organize fan screening events and the chance to win some great official merchandise. On the football level, we plan to connect professional Rwandan players to some of the Arsenal. Coaches to help them improve their skills,” Wulffaert added.
This partnership also has further promotional initiatives as this year SBL will give consumers and fans the chance to win some great prizes, including tickets to see Arsenal matches at Emirates Stadium and official Arsenal merchandise such as signed shirts and footballs.
SBL will work with the official Arsenal fan club during the partnership and organize fan screening events to ensure great experiences.
“We want to make sure that our SKOL Select drinkers will very soon be able to watch the Arsenal football games in prime locations. Arsenal already has a presence in Rwanda with their partnership with the Rwanda Development Board and we look forward to also contributing in growing their fan base,” Wulffaert said.
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