Premier League Club Arsenal to wear “Visit Rwanda” logo to boost tourism, football development

By The Inspirer staff

Rwanda is to become the official tourism partner of Arsenal and the Premier League football club’s first ever shirt sleeve partner, a move that will see “Visit Rwanda” logo featured on the left sleeve of all first team, under-23 and Arsenal Women’s matches from the new season this August.

The three-year partnership will among others highlight Rwanda’s tourism offerings such as the National Parks, which are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas, as well as the investment opportunities in the country.

Rwanda received 1.3 Million visitor arrivals in 2017. 94,000 tourists visited Rwanda’s three national parks of Nyungwe National Park, Akagera National Park and Volcanoes National Park. Tourism has generated 90,000 jobs and is Rwanda’s largest foreign exchange earner.

Rwanda is ranked as the third easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.

“We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation,” said Rwanda Development Board Chief Executive Officer, Clare Akamanzi said.

“Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.

Renowned for our incredible and unique Mountain Gorilla tracking experience, Akamanzi said, tourist can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the touristic attractions available while in Rwanda.

“In addition, we are telling investors to Visit Rwanda and discover why we are the second fastest growing economy in Africa, growing at 7.3% per annum. We want them to know that investors in Rwanda are able to register their businesses in only six hours and immediately enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries”, Akamanzi observed.

Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.

Visit Rwanda will gain global exposure through branding on matchday LED boards, interview backdrops and the club’s stadium tour which attracts more than 250,000 visitors each year. They will also have the opportunity to engage Arsenal fans around the world through the club’s social media channels.

Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way. The Arsenal shirt is seen 35 million times a day around the world and we are one of the most viewed teams around the world. We look forward to working with the Visit Rwanda team to further establish the country as a tourist destination.”

The partnership is also being supported by National Geographic who will promote Rwanda as an important tourist destination.

Rwanda, and its capital city of Kigali, was on May 7, 2018, ranked the third most popular destinations in Africa for accommodating international meetings and events by ICCA (International Congress and Convention Association. ICCA represents the world’s leading suppliers in handling, transporting and accommodating international meetings and events.

Tourism sector generated $404 million to the Rwandan economy in 2016 from $305 Million in 2014. Although the 2017 report on tourism revenues was not yet consolidated, RDB was expecting a 10% increase from 2016.

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Elias Hakizimana

Elias Hakizimana, CEO&Founder of The Inspirer Ltd,( is a professional Rwandan Journalist with Bachelor’s Degree in Journalism and Communication, received from University of Rwanda’s College of Arts and Social Sciences (CASS) in 2014. He served various media houses in Rwanda including Rwanda Broadcasting Agency (RBA) in 2013 and became passionate with English Online and Print Media Publications where he exercised his talent as a Freelance News Reporter for The New Times, The Independent, The Rwanda Focus, Panorama and more before he became a Self-Entrepreneur as the CEO and Founder of The Inspirer Limited in early 2017.

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